Takeaways
- How to objectively measure and analyze where your work comes from, and which types of leads or projects are the most profitable
- How you should capture, categorize, score, and capitalize leads and rumors
- How you should categorize your previous projects to ensure your project history is helping you quickly in the field
- Learn how to map your entire network of suppliers, partners, personnel, and how to use that network to win revenue
- Learn industry best practices in the go/no-go process, and how a CRM should automate that process
Who Should Attend
- Business Development
- Marketers
- Principals
- Project Managers
- Seller-doers
Speakers
Andy Hughes
VP Customer Success and SalesIn changing and competitive times, technology has radically improved the processes and workflows within the construction industry. One notable shift is that client relationship management (CRM) tools are being adopted at a record pace. In 2015 only around 30 percent of general contractors had a CRM, and that number is anticipated to jump up near to 70 percent by 2020.
CRMs do much more than simply manage contacts. They capture and keep you on top of rumors (leads), measure where your work comes from and which type of work is most profitable, and categorize and quickly summon previous work in seconds when marketing your firm. Having the right CRM solution that is built to measure and manage the sale of projects will greatly streamline your business processes and help win more work.
Join this informational session with Andy Hughes, vice president of customer success at Cosential, to discuss both why and how CRM’s are being utilized in construction firms and how their usage differs from traditional product-based companies.
